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Monday, February 11, 2008

Canadians looking south

Until recently, Myrtle Beach was just a vacation spot for Canadian Jennifer Boodram.

Now she can call it home.

Canadian tourists who have fallen in love with the Grand Strand for its golf and warm weather are taking advantage of the strong Canadian dollar and buying real estate.

"It's a good getaway for us from the cold here in Canada," Boodram said of herself and her husband. "In a couple of years when we decide to retire, we'll probably spend most of our winters there."

The drastic rise in the value of Canadian currency against the U.S. dollar is in large part what's fueling the movement. The Canadian dollar rose to a modern-day high in 2007, marking the first time since 1976 that it was worth more than the U.S. dollar. The loonie has since fallen to about $1.01 against the U.S. dollar.

More Canadians have been looking at local housing since the loonie's surge, real estate agents said, and some agents aim to spur even more interest by marketing in Canada.

Janet Lindsay, a Realtor with Weichert Seaside Properties in Murrells Inlet, has sent about 350 direct mailings to people in Ontario and is looking to advertise in newspapers there, too.

She said there are several things that make buying Grand Strand real estate more attractive to Canadians than ever: not only the strong loonie, but also dropping interest rates, relatively low home prices and direct flights that recent start-up Myrtle Beach Direct Air & Tours offer between Myrtle Beach and Niagara Falls.

"Canadians were reluctant because it wasn't an easy trip to get here. It was expensive. You had to go from different hubs," Lindsay said. "Now that we have this direct, it's so easy."

Agents with Century 21 The Harrelson Group have advertised in newspapers in Montreal and Toronto to lure buyers south. The company's owner, Greg Harrelson, said he plans to launch a marketing campaign there within the next few months, including newspaper advertisements and offering money to Realtors who refer them buyers.

The company has sold about seven to nine homes to Canadians over the past six months, the most it's sold to Canadians in the past five years, Harrelson said.

"They're definitely seeing the value," said real estate agent Jan Pitman. "They can't touch anything up there for the prices we have down here."

Average home prices in Canada were $317,825 in December, according to the Canadian Real Estate Association. That compared with $255,211 for single-family homes and $218,232 for condos on the Grand Strand in January.

A study conducted last year by the National Association of Realtors found that the bulk of homes Canadians bought in the United States - 46 percent - were in the South.

Many of those buyers were looking for properties they could rent out or vacation homes where they could later retire. They flocked mainly to the beaches and mountains, said Walter Molony, spokesman for the National Association of Realtors.

"When people are seeking second homes, those are the most popular destinations, by the water followed by the mountains, so you've got some attractive areas in both ends of [South Carolina]," Molony said.

Robin Scanga of Ontario has vacationed in Myrtle Beach for years and snagged her chance to buy a condo when the loonie rose.

"I always, when I was down there, said it would be nice to have something of our own to go to," Scanga said.

It'll be a spot where family and friends can stay and they'll rent it out when they're not there, she said.

Like about 28 percent of foreign home buyers, she bought the $330,000 condo with cash. She said it was too expensive to get a mortgage here.

Roy Lipman, of Toronto, also had a tough time getting financing when looking for a home along the coast. Despite his good credit rating, banks were trying to push mortgages with big down payments and high interest rates, he said.

"It was not a happy occasion," Lipman said.

He ultimately found a good offer at RBC Centura, a subsidiary of the Royal Bank of Canada, with offices in Myrtle Beach and Pawleys Island.

Unlike most U.S. banks that require a visa or passport, RBC only requires proof of Canadian citizenship, said mortgage loan manager Charlie Sides.

"We deal with a network of [Canadian] Realtors, and we get a lot of referrals from our Canadian parents. ... The phone rings a lot," Sides said.

Still, there can be additional closing costs that foreign buyers should be aware of, such as a 10 percent tax charged to foreign investors through the Foreign Investment Real Property Tax Act.

"They have to be careful and do their research to make sure they understand what their closing costs are going to be," said Tom Maeser, the Coastal Carolinas Association of Realtors market analyst.

If the loonie stays strong, experts predict continued sales to Canadian buyers, especially as Canadian baby boomers age and look for places to retire.

"There is definitely untapped potential," Lindsay said.

The Meaning of Location, Location, Location

I've seen buyers get so excited over the updates in a home that they forget about the first rule of real estate: location, location, location.

Generally, buyers will get the best return for their money if they buy the worst house in the best neighborhood. If a cosmetic fixer needs carpeting or the floors refinished, buyers might receive a discount on price. Plus, then buyers can choose carpeting or floor finishes that match their own tastes and not that of the seller. On the other hand, buyers will most certainly face a harder time selling down the road if they buy the best house in the worst neighborhood.

Yet, many buyers gravitate toward the right homes in the wrong locations. After looking at a few dozen homes, it's easy to get swept up in the excitement of finding that perfect home. That perfect home might have the right configuration and plenty of amenities but if it's in a bad location, you might want to consider passing it by. Regardless of its price . . . read more about Location, Location, Location.

My Real Estate Website Doesn't Produce Leads

This seems to be the number-one concern among real estate agents these days ... a website that doesn't produce any viable real estate leads. Or one that doesn't produce any leads at all.

Sometimes the answer is obvious. Other times, it calls for some speculation. For example, some websites have such obvious problems that you can spot them at a glance. Maybe there are no lead generation systems in place at all, or perhaps the website doesn't function properly.

In other cases, however, the website may appear to be well-designed from a lead generation standpoint, but it still does not produce any real estate leads. This is a tougher scenario to evaluate.

In the latter case, the lack of real estate leads could just be because of the market. After all, if there's not a lot of real estate activity in your area, you can't expect a steady stream of leads to pour through your real estate website. In many cities -- from Nashville to Tucson and elsewhere -- this is what we are seeing right now. And in this case, you simply have to look at your traffic stats. Are you even getting any traffic on a daily basis? If not, you have no hope of producing real estate leads from the website.

If your stats reveal a steady stream of website traffic day in and day out, but you are not getting any leads from the website, then there is something lacking from a lead generation standpoint. In such cases, these are the things I usually troubleshoot first:

Does the website offer any reason why people should contact the agent, or fill out the form, or whatever the conversion goal is? If not, this needs to be addressed first and foremost.

Are the conversion points easy to find, or is the real estate website in such a messy state that visitors can't find their way around? This is a usability issue, and one of the ways you can spot it is through high percentages of people who hit the home page only to leave right away (without clicking further into the website).

These are the things I would start with when troubleshooting a real estate website with good traffic levels but poor lead generation. Often, it's just a matter of cleaning things up and presenting something of value that people would want.

I also see a lot of those "Free Reports" offered on real estate websites, presumably for lead generation purposes. Many of the so-called reports I encounter are poorly positioned in several ways. First of all, they will consist of information the web visitor can easily find elsewhere online. For example, "Top 10 Tips for Buying a Home" is so worn out and overused that it's sad really. Without much effort, I could probably Google that phrase and find it plastered all across the Web.

So who is going to offer their email address in exchange for a generic article they can find on thousands of other websites? Consumers are web-savvy these days, and they know how to ignore useless info and find the good stuff.

So let's say you took the "free report" concept and injected it with steroids and other performance-enhancing substances ... metaphorically speaking of course. Let's say you created an actual e-booklet, in PDF format. And let's say that it was all about the local real estate scene in your area. Suddenly, the booklet becomes something that people cannot find anywhere else, thus the perceived value of the item increases.

Now let's take this further and hire a graphic designer to create a "virtual cover" for the booklet -- one that you can use to promote it on your website. People believe in what they see, so sometimes a little visual entice is all it takes to get people to starting filling out those web forms.

But we're not done yet. Let's create a press release and distribute it online to announce this insightful new guide to the real estate scene in [your town] ... jam-packed with recent sales statistics, development news, residential reports and more. A must-read for anyone planning to buy a home in [your town].

I've shared enough. You get the idea. But suffice to say these are only steps 1 through 7 of about 15 steps I would take ... if I were serious about generating leads through my real estate website. I offer these kinds of ideas and strategies all the time, but very few people implement them. And do you want to know why?

Because nobody ever said lead generation was easy!

Those who put in the extra effort will reap the extra rewards. And those who keep peddling their "Top Ten Tips for Buying a Home" will probably find another line of work at some point.

Finding Your Dream Home

Many people believe that it is impossible to find the home of their dreams unless they have very large amounts of money available to buy the home that they want. This common belief is not necessarily true, if you know the right places to look, you will be able to find your dream home and not spend a fortune on it.

If you want to invest in real estate and stop wasting your money paying rent, it is possible and you can even find a home that will cost about the same as your monthly rent payment. All you have to do is find the right resources and know how they will work together. One place that you can look is at home auctions or in areas where there have been bank foreclosures. Many of these homes will be ones that the previous owners could not pay for and the bank was forced to foreclose on them. Because there is no one paying for the house, the bank is having to pay for it and often times the bank will lower the price of the home so that they will not have to keep paying for it.

If you do not know where to look for bargain homes, you can just browse through locations and do some investigating on your own. Many times, the Internet and local real estate magazines are designed to show you the market and they will also include the lowest priced homes in their listings. If you search local resources, you will be able to compare the homes that are available and you will also be able to see the homes that are lower priced because of things such as foreclosures.

When it is time to look for the home of your dreams, you do not even have to set a foot outside. You can instead search what is available using the Internet and real estate magazines and find a home that will fit both your individual style and your budget.

Wednesday, February 6, 2008

Purchasing A New Construction Home: What You Should Know

by Victoria Stankard

If you’re in the market to purchase a new construction home, you’ll want to be an educated buyer. Many home buyers desire a newly-constructed home because they offer more energy efficiency and design options. You can customize many things such as flooring, appliances, counter tops, cabinetry, appliances and wiring (TV, audio, computers and phones).

Buying a new home instead of a resale home requires some preliminary research on your part. It’s good to know the pros and cons of purchasing a new home so that you know what to look for as well as what to look out for. Without doing your homework before you buy, you may find that your new home fails to measure up to the standards you expected.

Check Out Your Builder

You’ll want to find out as much as possible about the builder of your newly constructed home. How long has the company been in the business of “new construction?” Go online and check for any complaints against them. If you type in the builder’s name followed by “complaints,” you’ll be able to access what people have to say about their experience. You can also type the builder into the Better Business Bureau (BBB) for more dirt if there is any.

Keep in mind, even the best builders can not please everyone. But if you see page after page of disgruntled customers, take it as a red flag warning to dig deeper into the builder’s reputation. Speak with others who’ve used the builder in the past and more recently. This will be the best ways of finding out how a builder’s customer service, craftsmanship and professionalism measure up. Investigating your builder can be time consuming, but pays off ten-fold if it helps you avoid making a costly mistake that you’ll regret later.

Location Is Key

Once you have decided on the builder, the next step is researching the neighborhood you want to live in. A good place to start is the local town or city zoning board. If there are open vacant fields in your surrounding area, find out what they are zoned for. Don’t take the sales rep’s sales pitch as gospel when it comes to describing the plans for the area. Remember, they are there to “sell you” how fabulous the neighborhood is and will be. Do your own sleuthing and get the facts.

You’ll also want to find out about the schools in your area. Makes sure those zoned for your neighborhood are highly-rated whether you have school-age children or not. This is one of the main things buyers look for, if and when you should decide to sell your home down the road.

Pros and Cons

There are two sides of the coin to every decision so it’s best know what you can expect about both. Here’s a list of the pros and cons of purchasing a newly-constructed home:

Upside

  • Customized options and upgrades
  • Less maintenance
  • Updated building and safety Codes
  • Energy efficient and innovative usage of space
  • Comes with state of the art amenities
  • May have recreational facilities like playgrounds, community pools, clubhouses and gyms
  • New building materials tend to be safer because they don’t include such things as lead and asbestos
  • Comes with construction and appliance warranties

Downside

  • Resale can be difficult in a sub-division before all the homes have been built
  • Delays in construction are common place
  • Can cost more than existing homes due to escalating land values
  • Dealing with noise, dirt and construction until all the homes are built
  • Additional costs such as mandatory HOA fees and other assessments
  • Higher taxes due to impact fees may be charged, in order to expand new services to your area.
  • Unwanted developments or businesses may continue to be built on neighboring land

Before you sign on the dotted line of a new construction home, make sure you’ve checked out the builder, researched the surrounding neighborhood and assessed the pros and cons of purchasing a new construction home.